BLOCK10 is a collective by Luca Merli and Giovanni Barberis producing Films, Averts, Music Videos, Documentaries, TV Series and Social content with an eye to quality and avantgarde.

Luca Merli – Director, filmmaker and photographer, founder of BLOCK10, has directed commercials and music videos for national and international clients (Nissan, Hyundai, Jeep, McDonald’s, Nike, Radio Deejay, Champion, Replay Jeans, Gas Jeans, Nescafe, Nintendo, Persol, Valentino, Telecom Italia Mobile, Microsoft, Sundek, just to name a few). Luca has been awarded with some important international awards (Thames Television Photographic Competition, Winner of Best Photo Cover for “Amorematico” at the Italian Music Award, Winner of a Key Award for the “Radio Deejay” commercial and for the Telecom “Videotelefono” commercial, Finalist at the “Mezzo Minuto D’Oro”, Bronze Award at the New York Film Festival with the commercial Telecom “Videotelefono”).

Giovanni Barberis – Editor, filmmaker, has joined BLOCK10 in 2011. Previously he worked for Burton Snowboards, Vans, Wella, Samsung, and for some independent music videos. Giovanni has been nominated “Best Editor” at La Jolla Fashion Film Festival for the short movie “A Secret” in 2014.

Clients include: Valentino, Replay, Able Jeans, Gas Jeans, Nike, Samsung, Universal Music, Dodo Pomellato, Anthony Morato, Nissan, Jeep, Fiat, Mc Donald’s, Replay, Dainese, Sundek, La Repubblica, Deejay TV, Jeckerson, Hyundai, Champion, Nescafè, Nintendo, Persol, Microsoft, Arena, amongst others

BLOCK10 has been producing several movies and shorts and the internationally acclaimed surf movie “Onde Nostre”, the web series “Ritratti di Surf” and the award winning documentary “Peninsula”.

BLOCK10 Produced and directed the first Italian SKATE AND SURF FILM FESTIVAL in Milan in May 2017.