Jean-François Carly was born in Belgium where he spent his youth.
He quit his medicine studies to become a photographer in 1996 and moved to London in 1999.
In 2006 he opened his private studio in Spitalfields.
From early in his career, Jean-François also started to travel between France and the States.
Jean-François Carly contributed for magazines such as: Vogue Homme, Arena Homme Plus, Beople, Dazed & Confused, “V” magazine, Visionaire, Crash, Dutch, Sleazenation, GQ Japan, GQ UK, Mixte, Qvest, New York Times magazine, Spur Japan. Jean-François worked for companies like Bally, Edun, Harvey Nichols, Selfridges, Harrods, Printemps, Galleries Lafayette, Joop, Chanel, AF Vandervorst, Maria Chen, Evisu, NIX, Playstation, Emma Cook…
Between 2005 and 2009, Jean-François Carly photographed 6 consecutive campaigns for Edun, the fair-trade label of Ali Hewson and Bono, establishing as such the visual identity of the label. Since 2006, Jean-François Carly collaborated with creative director Alex Wiederin on multiple catalogues and campaigns for Hugo Boss, Boss Black, Boss Green, Boss Orange, Boss Bodywear.
Personnal and Editorial works were exhibited at the Victoria & Albert Museum (“The Imperfect Beauty”), at the Institute of Contemporary Art in Boston (“Chic Clicks”) and two times during London Fashion Week (“Coulisses”). His work has been published in: “Fashion Today” (Phaidon), “London Fashion Book” (Thames & Hudson), “Belgian Fashion Design” & “MOMU Backstage” (Ludion), “Roberto Cavalli” (Assouline)…
Since 2002, Jean-François directs video which include fashion projects for Maison Martin Margiela and Showstudio.com, but also video clips for numerous rock bands.
During the 2006’ biennale of Berlin, Jean-François was invited by Viaux Gallery to expose an overview of his work 1996 -2006.
In October 2011, Jean-François exposed “Surrender After” in Gallery Nuke in Paris. It covered a series of 50 nudes of personal friends in the private intimacy of their own room. The project continued to evolve and a new selection was exposed in the Forge & Co Gallery in London in February 2015.